Global E-Commerce Club Organizes Florasis Visit

2026-10-24

The Hangzhou Qiantang District Commerce Bureau, Hezhuang Subdistrict of Qiantang District, and over 50 million-level members nationwide participated.

To support the high-quality development of e-commerce enterprises in Qiantang and build a communication platform between government, merchants, and leading brands, on 2026 month 10, 28, the Qiantang District Commerce Bureau and Hezhuang Subdistrict, together with Global E-Commerce Club members—over 50 billion-dollar sellers from across the country—visited Florasis, a well-known local beauty brand. They gained hands-on insights into brand building, product R&D, content operations, and supply chain management, while exploring new opportunities for innovative growth in the e-commerce industry.

Attendees included Ge Qi, Deputy Director of the Commercial Bureau and Investment Promotion Office of Qiantang District; Wang Jing, Director of Hezhuang Subdistrict, Qiantang District; Qiu Jianbo, Deputy Director of Hezhuang Subdistrict, Qiantang District; staff from the Economic Development Office of Hezhuang Subdistrict; Zhang Dayong, Vice President of Florasis; and others.

Under the guidance of the company executive, the delegation toured the brand showroom to gain an in-depth understanding of Florasis's core philosophy: "Oriental Makeup, Nourished by Flowers." They observed the brand's efforts in exploring Eastern aesthetics, developing product formulations, innovating packaging design, and maintaining quality control. The group gained a comprehensive view of Florasis's end-to-end strategy, covering product refinement, content marketing, user engagement, and omni-channel distribution. This visit provided clear insights into how leading brands achieve sustainable growth through long-term commitment, deep investment in product quality, and the creation of differentiated brand identities.

During the roundtable discussion, Li Runrun, Miss World Zhejiang Promotional Ambassador and representative of Zhejiang University of Media and Communications, moderated the event.

Ge Qi, Deputy Director of the Commerce Bureau and Deputy Director of Investment Promotion for Qiantang District in Hangzhou, introduced the district's strategic location and regional advantages during the symposium. Qiantang benefits from access to multiple universities and excellent transportation connectivity, including proximity to Hangzhou Xiaoshan International Airport. As a leading hub for e-commerce clusters in Hangzhou, the district boasts a strong foundation in digital economy and cross-border e-commerce industries.

Qiu Jianbo, Deputy Director of Hezhuang Subdistrict in Qiantang District, highlighted the area's strategic advantages and the subdistrict's strong support for e-commerce enterprises. Moving forward, the subdistrict will work closely with the Commerce Department to provide ongoing services for e-commerce businesses, regularly organizing visits to industry leaders, hosting sector salons, and facilitating resource-matching events. These efforts aim to foster a collaborative ecosystem that encourages high-quality e-commerce players to establish roots in Qiantang and drive the district's e-commerce sector toward higher quality and expanded scale.

Zhang Dayong, Vice President of Florasis, stated that Florasis is a national benchmark e-commerce brand that grew locally in Qiantang District and remains deeply rooted there. He expressed strong appreciation for the district's government services and encouraged others to come to Qiantang to build and expand their e-commerce brands.

Zhang Yong of the Global E-Commerce Club stated that Qiantang District and Hexiang Subdistrict have provided strong support to the company. He noted that Hexiang Subdistrict offers the best service among all subdistrict teams and warmly invites entrepreneurs to start businesses in Qiantang District.

Please introduce yourselves and discuss the following topics: brand growth journey, e-commerce operations system, user management, quality control system, and current trends in the beauty e-commerce sector.

This visit aims to leverage the leading role of Xiyizi, a benchmark brand in our jurisdiction, connect with high-quality e-commerce resources nationwide, and empower local e-commerce merchants to grow.